Process
Our experience leads us to conclude that the key to a successful project lies in laying the proper groundwork and if we are over-zealous in any area it is in getting the concept right before work begins in earnest. Thereafter, the process is professionally managed at every stage:-
Editorial
We engage only the most highly qualified editors and specialist writers both to develop the initial synopsis and write the final articles. An exacting proofing process follows and in the case of our medical, scientific and other specialist subjects, peer group review is an essential part of the process.
Design and layout
Working closely with the editorial teams, our art directors develop concepts with the aim of creating the most suitable approach to the overall design, presenting at least three concepts to the client for approval. Thereafter, our design and production teams create layouts consistent with the agreed art direction.
Photos & illustrations
In liaison with our editorial teams, picture researchers ensure they understand what the requirements are, in order to achieve the best results.
Proofing and approvals
Layouts are checked by at least three sets of eyes, before being submitted to client for formal sign off, so every letter, word, picture and page is approved prior to going to press.
Distribution
We offer a complete solution from control and management of the entire distribution process, including profiling and targeting readership, through to list creation and distribution fulfillment.