Beijing 2008: Official Australian Olympic Team Guide
The Official Australian Olympic Team Guide provided Australian fans with the most definitive source of reference for the games, including schedules, television broadcast times and profiles of Australian Olympic team members.Released in July 2008, the publication sold over 40,000 copies throughout Australia and at specialty stores including NewsLink and Borders. All Qantas flights to Beijing had copies in seat backs. Complimentary copies were distributed to AOC team members, coaches, team doctors and corporate sponsors, as well as the sporting associations and organizations represented by the AOC at the games.
